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Large local / regional companies


In this section we address large companies. Usually, these organizations are local or regional players with more than 50 employees. They have structures set and people dedicated to marketing activities. Marketing people often perform several specific functions. Market research is not a distinct department, this function being taken care by employees with multiple responsabilities. These companies tend to own and develop relevant, powerful local brands. They might have local owners or shareholders, sometimes still involved in the business management or operations.

This type of organization needs research and has market information flows, in different stages of development. They have budgets allocated for research and tend to cover main areas of the business with facts & market knowledge. They seek in the market agencies that can help them in areas such as customer satisfaction, brand positioning, market sizing and segmentation. Key solutions for these customers are tracking studies, providing regular KPIs with high relevance in the decision processes.


Services for Large Local Companies 2689