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Consulting on Market Insights and Marketing Strategy - Details PDF Print E-mail

 

Organizations are in different stages regarding their knowledge and implementation of marketing theories or best practices. Consulting services in such areas may considerably improve business performance. Sometimes a small fine tune, acting just a little on the right lever, may lead to relevant changes in numbers and grow financial outputs.

 

Consulting is not it itself a standardized approach. Consultants need to be experienced, balanced and flexible, adaptive to each client's case study. However, we have grouped our offer on the segments we target in order to better tackle their needs.

 

1) Multinationals

 Potential issues:

- Maximize the effect of research/insights in the organization. Becoming an insight-centric organization

- Making most of the market research and existing data. From agency reports to understanding data and acting upon insights

- Research Budget optimization

- Market Segmentation - development and implementation

- Linking research data to internal data for improved customer understanding

 

2) Large Local Companies

 Potential issues:

- Maximize the effect of research/insights in the organization. Becoming an insight-centric organization

- Making most of the market research and existing data. From agency reports to understanding data and acting upon insights

- Research Budget optimization

- Market Segmentation - development and implementation

- Brand positioning and measuring, customer satisfaction or customer experience evaluation systems

 

3) Medium Sized Companies

 Potential issues:

- Implementing a market research system.

- Develop fundamental research studies: Market Segmentation, Brand positioning and measuring, Customer satisfaction, Product testing, etc

- Marketing Dashboards. Generate and integrate data into relevant KPI matrices for business monitoring and improved performance. Goal setting. Forecasting.

- Market planning, marketing budgets

- Branding, Brand Books, communication mix

- Marketing and business Strategy

 

Please contact us for detailed discussions on your needs an ways we may help your organziation grow.

 

 
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