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Newsflash

2015

Quantix Marketing Consulting, prin platforma Sport Insight, este partener de informatii pentru ABRC (Maratonul International Bucuresti Raiffeisen Bank si semimaratonul Petrom - Bucuresti

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Quantix modereaza conferinta Marketing Research & Trends, organizata de SMARK.

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Articol in Smark.ro despre sustinerea sportului in Romania, la toate nivelurile. Despre oportunitatea companiilor si brandurilor (link ).

Mentiunea raportului "Sport in Romania. The Link between Brands, Companies and Sports" in Business Magazin / feb2015.

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2014

Quantix / Sport Insights sustine cu date publicarea unui articol despre practicarea sportului, in revista Business Magazin, supliment la Ziarul Financiar (link )

Quantix / Sport Insights sustine cu date publicarea unui articol despre alergare in Revista Alerg

Interviu ProTV pe teme legate de spor, sustinand cresterea sportului de masa

Articol Smark despre sport in Romania (link )

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Am lansat Sport Insights! Sprijinim organizatiile care se implica in sport. Sustinem cresterea sporturilor. Ii sustinem pe cei ce practica sport! Ajutam la crearea unei culturi orientate pe sport in Romania

 

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Barbatul. De la arc la Shopping Cart. - un nou raport SMARK Research pe care il recomandam omului de marketing.

Quantix Marketing Consulting este consultant din partea SMARK pe acest proiect.

 

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Cosmin (quantix) moderates the first panel discussion on Romanian Youth Focus Conference organized by Smark. 13-14 December 2012.Link

 

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Research & Consulting services in UK are available through Quantix partnership with Pyxis Consulting in London. Challenge us for any request on both sides of the Channel...

 

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Youth Monitor launches a second great report on Romanian Youth: Litteris et Virtuti.2012. Focused on education, as one of the most significant pillars of youth and society in general.

 

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Quantix starts a partnership with PayLogicTrends for publishing analysis on their website and newsletter feeds.

www.paylogictrends.ro

 

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Quantix Marketin Consulting has initiated modules of training on Marketing Fundamentals and Marketing Research. They are targeted for junior and intermediate professionals in marketing as well as entrepreneurs. Developed in partnership with Svasta Integrated Consulting (link ).

 

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Youth Monitor successfully launches the report "Young in Romania. Urban Marketing Profile" (Mar 2012). A comprehensive piece of work covering youth from various perspectives. A mix of research methods, insightfull analyses, all wrapped in an attractive report.

 

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Quantix Marketing Consulting is proud to be an initiator of Youth Monitor, the Romanian marketing platform for the young ones.

 

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Best Research Tools 2011 includes in the articles section a contribution from Quantix, on the importance of marketing consulting as integrated part of the market research services.

 


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Article on Telecom Segmentation published in the prestigious UK portal, www.marketresearchportal.com

 

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Quantix Marketing Consulting supports the AMCOR Survey run on management consulting companies in Romania (link )

 

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Quantix has moderated the panel discussion at the 1st edition of the Loyalty & Retention Conference & Expo 2009, held at the National Institute for Statistics onOct 29th, 2009 (event site )

 

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woman target

The report "Woman as Target. What is relevant now"  was released. It is build on a partnership Smark - Brennan Research and Consultants. Cosmin Nae co-ordinated the study as external consultant.

 

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Key insights from the study "Woman as Target. What is relevant now" on the first  SMARK KnowHow Series Conference "Promotiile acum: ce functioneaza si ce nu?". Presentation on promotions and buying behavior

(link )

 

Marketing for Youth PDF Print E-mail

 

"We're going out tonight! Gonna be cool! LOL

I've uploaded some pics from my mobile last night on FB, give a like.

Not put it all, uplink not great and lots of Megs"

 

The above text may not be a literate one, but kind of actual. We don't want to change the language nor undermine grammar rules, however...

 

Changes happen!

Youth, regardless how we define them, are extremely dynamic and they can change the world. They can change it thrgouh their imagination, in their dreams, through their energy. They can change it through the way they are, select, relate to the environment. After them, a new generation will come, as they came after the current 30-40s. Waves come and go...Seems a clear fact, why bother?

 

We think it's worth discussing this as many changes have a direct impact on marketing. There are shifts in values, attitudes, behaviours, all with direct impact on corporate politics and strategies.

Few guidelines:

  • Access to information is easier than ever. Internet is more and more a part of our life, from early stages. It's on PC, on the phone, soon linked with TV. We can find info very fast and easy. While youth are keen on having info...
  • Youth group on tribes, on interests, on hobbies. They are very dynamic, fluid, adaptable, creative.
  • Their impact on purchase of products and services is huge. Either as purchasers or influencers
  • Young people are by default attracted by image factors. Be it linked to sexual attractiveness, to creating an identity or following a role-model. In this context, brand is capital and branding is on a fertile ground.
  • Youth are generally institutionalized. They are physically located in certain places, such as schools, high-schools, universities or campuses. A great advantage for marketing people...


In this context, youth become a segment of great relevance and significance for organizations. Youth research has become a common practice in advanced economies and specialized agencies are created in developed countries.

 

In Romania, the interest around youth segments is growing. This is a natural flow and companies that will dare to immerse in this great world of young generations will reach a major competitive advantage.

 
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