Flying
  • Romana
  • English
Newsflash

2015

Quantix Marketing Consulting, prin platforma Sport Insight, este partener de informatii pentru ABRC (Maratonul International Bucuresti Raiffeisen Bank si semimaratonul Petrom - Bucuresti

===========

Quantix modereaza conferinta Marketing Research & Trends, organizata de SMARK.

===========

Articol in Smark.ro despre sustinerea sportului in Romania, la toate nivelurile. Despre oportunitatea companiilor si brandurilor (link ).

Mentiunea raportului "Sport in Romania. The Link between Brands, Companies and Sports" in Business Magazin / feb2015.

===========

2014

Quantix / Sport Insights sustine cu date publicarea unui articol despre practicarea sportului, in revista Business Magazin, supliment la Ziarul Financiar (link )

Quantix / Sport Insights sustine cu date publicarea unui articol despre alergare in Revista Alerg

Interviu ProTV pe teme legate de spor, sustinand cresterea sportului de masa

Articol Smark despre sport in Romania (link )

===========

 

Am lansat Sport Insights! Sprijinim organizatiile care se implica in sport. Sustinem cresterea sporturilor. Ii sustinem pe cei ce practica sport! Ajutam la crearea unei culturi orientate pe sport in Romania

 

===========

 

Barbatul. De la arc la Shopping Cart. - un nou raport SMARK Research pe care il recomandam omului de marketing.

Quantix Marketing Consulting este consultant din partea SMARK pe acest proiect.

 

===========

Cosmin (quantix) moderates the first panel discussion on Romanian Youth Focus Conference organized by Smark. 13-14 December 2012.Link

 

===========

 

Research & Consulting services in UK are available through Quantix partnership with Pyxis Consulting in London. Challenge us for any request on both sides of the Channel...

 

===========

 

Youth Monitor launches a second great report on Romanian Youth: Litteris et Virtuti.2012. Focused on education, as one of the most significant pillars of youth and society in general.

 

===========

 

Quantix starts a partnership with PayLogicTrends for publishing analysis on their website and newsletter feeds.

www.paylogictrends.ro

 

===========

 

Quantix Marketin Consulting has initiated modules of training on Marketing Fundamentals and Marketing Research. They are targeted for junior and intermediate professionals in marketing as well as entrepreneurs. Developed in partnership with Svasta Integrated Consulting (link ).

 

===========

 

Youth Monitor successfully launches the report "Young in Romania. Urban Marketing Profile" (Mar 2012). A comprehensive piece of work covering youth from various perspectives. A mix of research methods, insightfull analyses, all wrapped in an attractive report.

 

===========

 

Quantix Marketing Consulting is proud to be an initiator of Youth Monitor, the Romanian marketing platform for the young ones.

 

===========

 

Best Research Tools 2011 includes in the articles section a contribution from Quantix, on the importance of marketing consulting as integrated part of the market research services.

 


===========

 

Article on Telecom Segmentation published in the prestigious UK portal, www.marketresearchportal.com

 

=========== 

 

Quantix Marketing Consulting supports the AMCOR Survey run on management consulting companies in Romania (link )

 

===========

 

Quantix has moderated the panel discussion at the 1st edition of the Loyalty & Retention Conference & Expo 2009, held at the National Institute for Statistics onOct 29th, 2009 (event site )

 

===========

 

woman target

The report "Woman as Target. What is relevant now"  was released. It is build on a partnership Smark - Brennan Research and Consultants. Cosmin Nae co-ordinated the study as external consultant.

 

===========

 

Key insights from the study "Woman as Target. What is relevant now" on the first  SMARK KnowHow Series Conference "Promotiile acum: ce functioneaza si ce nu?". Presentation on promotions and buying behavior

(link )

 

When segment is too large PDF Print E-mail

Size of segments is and will be a hot topic in marketing and business, in general. Despite the development of certain mathematical models that, people say, are supposed to solve such issues by extracting the optimal solution out of a black-box, the problem still remains... And this is normal, as all these algorithms are trying their best, in imperfect contexts.

 

No matter how much we expect mathematicians and statisticians, British researchers or famous PhDs from Insead to come up with revolutionary and final solutions, well, surprise! We still have to keep our brains tuned on in order to take some judgemental decisions on segmentation. Of course, it's not only about segmentation, but that's the topic of this article, so we stick to it :)

 

To keep the flow in a quite attractive area, we continue with a couple of examples from the vast realm of hobbies.

A life-style segmentation may reveal the existence of a certain segment in the population attracted to sports. We dare to say, that would be quite normal in a decent population.

 

However, how do we treat sport lovers. Are we dealing with ONE segment or we have actually to do with several distinctive sub-groups? Let's think about sport magazines or portals. How many successful businesser are top of mind? How many magazines can we find in a shop on sports in general and how many on fishing, body-building, football or biking? The idea is pretty simple: people don't identify themselves as sport addicts but more as fans of different sports they enjoy. Targeting sports fans maybe a dillution of efforts, while going for individual segments may hit very homogenuous & interesting groups.

 

Let's zoom in on extreme sports. Some marketers attack this area. There was a time when there was a common thread in all such sports. It was all about adrenaline. This was the connection line between all extreme sports addicts. However, as sports developed, we could hardly discuss about extreme sports people in general. There are addicts of freeride skiing, climbing, or anything else in the category. The "extreme" umbrella became too large and lost relevance. Yes, we all know there is a very successful RedBull out there in the market that appears to talk to these people. Please treat this case with care: on one hand, it is a tremendously well designed and consisten strategy. Second, they are not talking to this segment as one, they see the diversity within and capitalize on it.

 

The same reasoning goes to passions. Some marketers may consider "passions" a proper platform. Indeed,as in times of crises, people find balance in following passions. However, people are not necessarily interested in discussing and seeking info on passions in general, but on THEIR passion. That's the right umbrella, that's where relevance occurs. Few successful stories on campaings related to hobbies or passions. Many nice ones though, when we think of gardening, collecting, photography, travel, etc...



To keep the story short: how do we "border" a segment? Is this a simple output of a data analytical tool. Many talk about "putting flesh on the segments". I strongly recommend to do this, in order to understand what data may try to reveal...

 

 

 
< Prev   Next >