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Newsflash

2015

Quantix Marketing Consulting, prin platforma Sport Insight, este partener de informatii pentru ABRC (Maratonul International Bucuresti Raiffeisen Bank si semimaratonul Petrom - Bucuresti

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Quantix modereaza conferinta Marketing Research & Trends, organizata de SMARK.

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Articol in Smark.ro despre sustinerea sportului in Romania, la toate nivelurile. Despre oportunitatea companiilor si brandurilor (link ).

Mentiunea raportului "Sport in Romania. The Link between Brands, Companies and Sports" in Business Magazin / feb2015.

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2014

Quantix / Sport Insights sustine cu date publicarea unui articol despre practicarea sportului, in revista Business Magazin, supliment la Ziarul Financiar (link )

Quantix / Sport Insights sustine cu date publicarea unui articol despre alergare in Revista Alerg

Interviu ProTV pe teme legate de spor, sustinand cresterea sportului de masa

Articol Smark despre sport in Romania (link )

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Am lansat Sport Insights! Sprijinim organizatiile care se implica in sport. Sustinem cresterea sporturilor. Ii sustinem pe cei ce practica sport! Ajutam la crearea unei culturi orientate pe sport in Romania

 

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Barbatul. De la arc la Shopping Cart. - un nou raport SMARK Research pe care il recomandam omului de marketing.

Quantix Marketing Consulting este consultant din partea SMARK pe acest proiect.

 

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Cosmin (quantix) moderates the first panel discussion on Romanian Youth Focus Conference organized by Smark. 13-14 December 2012.Link

 

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Research & Consulting services in UK are available through Quantix partnership with Pyxis Consulting in London. Challenge us for any request on both sides of the Channel...

 

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Youth Monitor launches a second great report on Romanian Youth: Litteris et Virtuti.2012. Focused on education, as one of the most significant pillars of youth and society in general.

 

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Quantix starts a partnership with PayLogicTrends for publishing analysis on their website and newsletter feeds.

www.paylogictrends.ro

 

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Quantix Marketin Consulting has initiated modules of training on Marketing Fundamentals and Marketing Research. They are targeted for junior and intermediate professionals in marketing as well as entrepreneurs. Developed in partnership with Svasta Integrated Consulting (link ).

 

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Youth Monitor successfully launches the report "Young in Romania. Urban Marketing Profile" (Mar 2012). A comprehensive piece of work covering youth from various perspectives. A mix of research methods, insightfull analyses, all wrapped in an attractive report.

 

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Quantix Marketing Consulting is proud to be an initiator of Youth Monitor, the Romanian marketing platform for the young ones.

 

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Best Research Tools 2011 includes in the articles section a contribution from Quantix, on the importance of marketing consulting as integrated part of the market research services.

 


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Article on Telecom Segmentation published in the prestigious UK portal, www.marketresearchportal.com

 

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Quantix Marketing Consulting supports the AMCOR Survey run on management consulting companies in Romania (link )

 

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Quantix has moderated the panel discussion at the 1st edition of the Loyalty & Retention Conference & Expo 2009, held at the National Institute for Statistics onOct 29th, 2009 (event site )

 

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woman target

The report "Woman as Target. What is relevant now"  was released. It is build on a partnership Smark - Brennan Research and Consultants. Cosmin Nae co-ordinated the study as external consultant.

 

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Key insights from the study "Woman as Target. What is relevant now" on the first  SMARK KnowHow Series Conference "Promotiile acum: ce functioneaza si ce nu?". Presentation on promotions and buying behavior

(link )

 

Youth Monitor

Youth Monitor is a marketing platform focused on the youth in Romania.

Through Youth Monitor, analysts and decision makers in marketing, brand and communication, product management and distribution have access to a continuous inflow of insights on youth segments.

 

The platform is based on market research specific appoaches.

 

Targeting one of the most dynamic layers of the society, Youth Monitor applies a variety of approached, from traditional research (qualitative and quantitative) to customer immersion exercices and informal, creative & interactive tools.

 

Few arguments to support the need of Youth Monitor in the current business environment:

  • youth represent an extremely dynamic segment, in continuou becoming. They are to be understood again and again, as trends come and go very fast
  • the young are consumers for large categories of products and services
  • youth have strong influences on purchase of different categories, with input into functional aspects as well as brand choices
  • Youth Monitor is a 360 perspective on youth, mixing categories with personal values, lifestyle, stereotypes, passions, daily activities in real life and online

Youth Monitor is based on a partnership between Quantix Marketing Consulting and Brennan Research & Consultants. The platform is initiated in 2011. Its first output, the study "Young in Romania. Urban Marketing Profile" is to be publicly launched in Jan 2012. This piece of research is completed with support from SMARK, as partners in the project.
 
Marketing for Youth

 

"We're going out tonight! Gonna be cool! LOL

I've uploaded some pics from my mobile last night on FB, give a like.

Not put it all, uplink not great and lots of Megs"

 

The above text may not be a literate one, but kind of actual. We don't want to change the language nor undermine grammar rules, however...

 

Changes happen!

Youth, regardless how we define them, are extremely dynamic and they can change the world. They can change it thrgouh their imagination, in their dreams, through their energy. They can change it through the way they are, select, relate to the environment. After them, a new generation will come, as they came after the current 30-40s. Waves come and go...Seems a clear fact, why bother?

 

We think it's worth discussing this as many changes have a direct impact on marketing. There are shifts in values, attitudes, behaviours, all with direct impact on corporate politics and strategies.

Read more...
 
360 Romania - 2010 Q4

A brief perspective on Romania

DOWNLOAD PDF 360 Romania - 2010 Q4

 
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